The Trust Signals Blog | Amalia Martino

The Vida Agency, based in Seattle. When Amalia started The Vida Agency in 2017, it was clear she was breaking the mold. Rather than conforming to the traditional PR model, she assembled an agile, multilingual team of leaders representing the core disciplines and expertise necessary to transform the way Seattle communicates. With nearly two decades of leading communications and public relations, Amalia conceptualizes and executes culturally relevant initiatives that transform behavior. Amalia works hand-in-hand with clients spanning major market segments including health, transportation, retail, consumer, education, and the arts."> The Vida Agency, based in Seattle. When Amalia started The Vida Agency in 2017, it was clear she was breaking the mold. Rather than conforming to the traditional PR model, she assembled an agile, multilingual team of leaders representing the core disciplines and expertise necessary to transform the way Seattle communicates. With nearly two decades of leading communications and public relations, Amalia conceptualizes and executes culturally relevant initiatives that transform behavior. Amalia works hand-in-hand with clients spanning major market segments including health, transportation, retail, consumer, education, and the arts."> The Vida Agency, based in Seattle. When Amalia started The Vida Agency in 2017, it was clear she was breaking the mold. Rather than conforming to the traditional PR model, she assembled an agile, multilingual team of leaders representing the core disciplines and expertise necessary to transform the way Seattle communicates. With nearly two decades of leading communications and public relations, Amalia conceptualizes and executes culturally relevant initiatives that transform behavior. Amalia works hand-in-hand with clients spanning major market segments including health, transportation, retail, consumer, education, and the arts.">

The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

Trust in Public Relations

Amalia Martino

Multicultural Marketing: 5 Keys to Building Trust with Diverse Audiences

Recent census data reveals that the United States is more multicultural than ever before, with 43% of the total U.S. population comprised of people...